Overview
When iconic Italian luxury brand, Pratesi, decided to reemerge into the Palm Beach market with the opening of their flagship,Magrino was tasked with generating buzz for the brand’s welcome back to the Island while leveraging their newest collaboration with bespoke footwear maker Stubbs & Wootton.
Our Solution
Magrino created a two-prong strategy knowing the importance of regional coverage to increase foot traffic in the new flagship along with national coverage to enhance brand recognition. Magrino approached top tier editors highlighting the opening of the flagship, while also tapping into their newest collection with Stubbs & Wootton to share a comprehensive overview of the brand and the direction they are moving in.
Results
Magrino secured coverage in regional outlets including Palm Beach Illustrated, Palm Beach Daily News, and Modern Luxury Palm Beach along with national hits in outlets including Town & Country, WWD, Robb Report, and Galerie garnering over 10,000,000 impressions for the brand.
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