Magrino was tasked to find a partner to amplify Omni Hotels & Resorts summer offerings. Magrino brought together a leading hospitality brand, Omni Hotels & Resorts, and an established fashion brand, SCOUT Bags for the collaboration of the summer. The partnership sought to drive bookings of Omni’s Carried Away package while getting SCOUT Bags in consumers’ hands to show their must-have travel accessory of the summer.
The brands concepted an exclusive Omni-branded SCOUT tote to amplify the partnership. Outreach focused on highlighting Omni’s ‘Carried Away package,’ positioning the bag as a must-have accessory for summer travel. Additionally, Magrino invited key local influencers and media to stay on property and receive a SCOUT Bag.
Magrino pitched and secured Omni Hotels & Resorts ‘Carried Away’ summer package that includes a tote bag from Omni’s partnership with SCOUT. This resulted in 82,069,227 media impressions in top tier outlets including Forbes, Thrillist, Global Traveler & more. SCOUT x Omni created a social media giveaway that resulted in $1,000 boost spend, 167,010 Impressions, 13,841 Comments/Entries, 3,696 New Followers, and 1,138 Visits.