Overview
Launch photographer Nick Mele’s first exhibition in the Northeast at the iconic retail destination Bergdorf Goodman, with a well-attended opening reception and impactful press coverage of Mele and his work.
Our Solution
Magrino coordinated and managed all logistics for the opening reception, including compiling a notable and interesting mix of guests and press for the invitation list. Magrino developed a press strategy to garner coverage of not only the recepti0n, but also focused on the exhibition to drive foot traffic and sales throughout the exhibition’s four-month run.
Results
Magrino secured 150 noteworthy guests and 10 top media to attend the opening reception. Magrino coordinated an exclusive with WWD to announce and unveil the exhibition and then secured press with outlets including Avenue, Daily Mail, The Digital Party, Guest of a guest, the New York Post, Palm Beach Post and Yahoo.
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