Michael S. Smith is considered one of the most original and respected talents in the design industry today with a client list that’s a who’s-who of Hollywood stars and captains of industry. Smith came to Magrino to handle his public relations, with a focus on raising the profile of his business, products and projects.
Magrino took a bespoke approach to outreach, focusing on a small number of outlets that would have an impactful effect in reaching new and existing clients, as well as individuals in the design industry who consume his wide array of product lines to help drive sales. Through all of this, Magrino positioned Smith as the greatest living decorator today and the ultimate arbiter of style, taste and refinement.
Magrino secured a variety of targeted profiles on Smith and his business, significant market coverage of his product lines and features on Smith- designed homes and special projects in a variety of luxury lifestyle publications including the New York Times, the Wall Street Journal, the Financial Times, Architectural Digest, Town & Country, Departures, ELLE Décor and more.