Overview
Create a buzzy and engaging way to launch Baccarat’s The Martha Collection, along with Martha’s own signature Martha-rita cocktail to a meaningful and relevant group of media and influencers.
Our Solution
In partnership with Baccarat, Magrino ran point on a party hosted on Cinco-de-Mayo party at Martha’s Katonah, NY home. Luxury transportation was coordinated for twenty (20) influencers and top media from publications including Architectural Digest, Bon Appetit, ELLE Décor, House Beautiful, InStyle, New York Post, New York Times, People, Robb Report, Veranda, Vogue, W Magazine and Whitewall. Following remarks from Stewart, explaining the origins and inspiration for the collection, guests enjoyed a lively round of pinata fun, using hand-crafted pinatas inspired by Baccarat’s signature red box.
Results
Coverage of the collection was secured in outlets including Avenue, Business of Home, Galerie, Daily Mail, House Beautiful, InStyle, New York Post, Veranda and W Magazine among many others. The event not only helped to secure impactful press coverage of the collection, as well as 150M+ media impressions, but also provided a venue for strong relationship building with the editors and the Baccarat leadership team, as well as with the collection of products.
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