Overview
Magrino was engaged to help build excitement for the first “digital home” for sale as an NFT in history by well-known contemporary artist Krista Kim and music collaboration with Jeff Schroeder of the Smashing Pumpkins – titled Mars House on Superrrare.
Our Solution
Magrino coordinated an exclusive with Architectural Digest.com to run a day in advance of the auction. On the day of sale, Magrino distributed the news to a wide cross section of luxury, lifestyle, art and finance media.
Results
Krista Kim’s Mars House had the biggest sale on a NFT EVER on Superrare at 288ETH (which is equivalent to $514,557.79). Magrino helped to secure features on Hypebeast, Robb Report, The New York Post, House Beautiful, White Wall and Complex as well as a TV segment on CNBC, equally to over 115 million impressions in one week.
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