Magrino is the agency of record for both public relations and social media for the Kips Bay Decorator Show House. Each year for the past four decades, celebrated interior designers transform a luxury Manhattan home into an elegant exhibition of fine furnishings, art, and technology to raise money for the Kips Bay Boys & Girls Club. Magrino was tasked to ensure the event stays relevant and well attended in an ever-evolving cultural landscape.
Magrino created a swell of interest by hosting private VIP days for media and influencer, giving them a first look at each designer’s room. The team also helped to curate and 1,000 VIPs and industry insiders for the opening night event. Lastly, the team worked to create engaging programming with chefs, florists booze brands and authors to drive additional traffic into the house.
Magrino has secured features for Kips Bay Decorator Showhouse in top tier outlets including The New York Times, Architectural Digest, Elle Décor, Washington Post, Good Day New York, Financial Times and more. In 4 months, Kips Bay Instagram grew by 40% and engagement rate increased by .5%.