Hunter Douglas

Partnering To Create Darkness In A Space All About Light


Hunter Douglas, the world’s leading manufacturer of window coverings, tasked  Magrino with the U.S. media launch of its new, revolutionary one hundred percent  blackout system, Duette® LightLock™. The patent-pending system was carefully  engineered to prevent light leakage at the window and create a blissful, 100%  room blackout effect for consumers.

Our Solution

Magrino knew that in order to make an impact on media and, in turn, consumer,  the contrast between natural light and complete darkness had to be heightened.  And what better place to highlight the contrast between light and dark than in  Philip Johnson’s The Glass House, a house that is all about light. Magrino worked  with the Hunter Douglas and The Glass House teams to ‘install’ the LightLock  system throughout the house, creating a moment of total darkness, where senses  were skewed, before the window treatments raised to allow in the natural light.

Magrino invited select top-tier editors, designers and influencers to The Glass  House in New Canaan, CT where they experienced a tour of the property before  the big reveal of the new LightLock system. Following the reveal, there was a  seated lunch in Johnson’s famed Art Bunker.


More than 20,000,000 earned media impressions to date.