Overview
Frontgate, a leader in the outdoor and home décor industries, engaged Magrino to raise awareness with both consumers and the interior design trade community.
Our Solution
Magrino leveraged their strong relationships in the interior design community, as well as with design and lifestyle press to create interesting partnerships and garner strong press for the brand.
Results
Magrino coordinated partnerships with top interior designers including Sasha Bikoff and Kevin Francis to become ambassadors for Frontgate and promote their trade program. Bikoff and Francis both designed spaces using Frontgate product, which Magrino leveraged in press, on social media and through Frontgate’s blog.
To engage with consumers, Magrino secured significant press coverage surrounding the holidays, as well as with review sites, which are a key driver for the brand and broadcast. A Good Morning America segment featuring Frontgate’s beloved Resort Towels garnered over $100,000 in direct sales for the brand.
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