Overview
Legacy British luxury department store Fortnum & Mason set out to create a unique Influencer gifting experience featuring their Magic of Christmas Hampers. For this, they requested Magrino identify Influencers in NYC to receive a hand-delivered hamper from two male models in Fortnum’s uniforms, transported via a classic Black British Taxi – setting Fortnum apart in an over-saturated gifting period and prompting influencers to capture & share content from their gifting alongside the hamper itself. The goal of the campaign was organic coverage and awareness of Fortnum & Mason holiday gift hampers in the US.
Our Solution
In Winter 2024, Magrino executed this holiday gifting experience, identifying 12 interested Influencers in the luxury lifestyle & culinary space to receive hand-deliveries. Magrino scheduled delivery times with influencers & agents, identified & booked two models, sourced the British Taxi, and coordinated general run of show for deliveries. Of these 12 gifted deliveries, Magrino saw 11 Influencers go live with organic coverage of the experience & hamper. Additionally, Magrino coordinated 11 shipped giftings to interested Influencers outside of NYC, at the request of Fortnum, for a total of 23 Influencers receiving hampers around the holiday season.
Results
Fully a gifted campaign, Magrino saw 42 Pieces of organic coverage go live from shipped & hand deliveries to a combined audience of 2.4 Million Followers throughout the holiday season.
: @MAGRINOPR