Overview
Casa de Campo, a storied 7,000-acre resort in the Dominican Republic countryside, wanted to reach key, high-net-worth audiences in the South Florida area. Being able to tap into these audiences “closer to home” would allow the property to encourage visits from these short haul destinations. The property also sought to align itself with a likeminded partner to help establish its luxury position to American consumers.
Our Solution
Magrino brainstormed and developed a partnership with luxury automotive brand, Braman Motorcars, which is not only based in the Palm Beach area (an easy travel destination to the Dominican Republic) but is also one of the world’s top dealers for Rolls Royce, Bentley, Porsche and more. The brand came together to develop a cross-promotional program for Braman’s members, offering them special incentives and free travel to Casa de Campo. In return, Casa de Campo is a presence throughout Braman Motorcar Membership Events and in the monthly magazine. Residents within the Casa de Campo community also receive special incentives when they shop with Braman.
Results
Casa de Campo is now seamlessly ingrained in Club Braman and its activations for members. The property has seen a number of guest bookings come through its association with Braman.
: @MAGRINOPR