Magrino was tasked with ongoing influencer relations for Vella Bioscience, the makers of a first-of-its-kind pre-play topical women’s pleasure serum, in order to drive brand awareness and in turn, sales. Due to the “viral” nature of TikTok, Magrino’s goal was to select the right sex-positive influencers to help boost viral awareness, while also driving DTC sales through unique promo code inclusion.
Magrino carefully vetted niche, sex-positive TikTok influencers (with a 5% minimum engagement rate) who were open to talking about their personal sexual wellness and importance of a healthy sex life. Magrino secured LGBTQ+ couple Victoria Williams (@vickto_willy, 892.9k followers) and Lindsay Bennie (@benniebaby_, 456.9k followers), whose TikTok chemistry was perfect to promote the serum. Magrino contracted each influencer for their own Vella campaign, creating authentic content that captured audience attention, shared information on the product and how it works, as well as relayed how the serum has been naturally implemented into their own sexual relationship.
Magrino secured Victoria and Lindsay for individual TikTok DTC campaigns, yielding a total of 237.5k views, 30.3k engagements, 5.5k website clicks and 114 promo code redemptions. These two campaigns resulted in a 17.1% average engagement rate.