Overview
To help drive Tone It Up’s growing national awareness, Magrino was tasked with positioning the brand as the leading fitness, nutrition and lifestyle brand, highlighting its app, community, fitness and nutrition products, events and more.
Our Solution
Magrino generated impactful press coverage for the Tone It Up brand, creating a halo effect for complementary pitching efforts. Throughout the project, Magrino developed timely story angles on an ongoing basis to generate exposure and ensure Tone It Up and its founders, Karena Dawn and Katrina Scott, remained the leading source for recipes, workouts and for all wellness items through the below initiatives:
- Secured New York City deskside appointments as well as broadcast and podcast opportunities.
- Compiled and distributed media mailers to target lifestyle and wellness editors.
- Connected with likeminded wellness and women-focused events to vet and identify speaking opportunities.
Results
- Magrino secured broadcast and podcast coverage in outlets such as, Cheddar, Betches Diet Starts Tomorrow, KTLA and Yahoo! Finance YFiAM.
- Additionally, Magrino targeted top-tier news, lifestyle and wellness publications, securing coverage outlets such as, TODAY (online), Forbes, Self, Shape, Well + Good, Rachael Ray Every Day, MyDomaine, MindBodyGreen, Brit + Co., PopSugar, Marie Claire and more.
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