Overview
Magrino was engaged by SHA Wellness Clinic to introduce the internationally-recognized and award-winning wellness destination out of Alicante, Spain to U.S. media, influencers and potential brand ambassadors.
Our Solution
Magrino capitalized on key milestones and programming to create a sustained communications blitz comprising media events, press tours, property visits and an aggressive pitching calendar. An NYC media luncheon with SHA co-founder Alejandro Bataller focused on the property’s 10th Anniversary to generate feature coverage leads, followed by a robust media tour in the key media markets of New York, Miami, and Los Angeles, where Magrino coordinated one-on-one interviews leading to feature coverage – a first for the property.
Results
Prior to working Magrino, SHA had received only roundup coverage in select U.S. lifestyle publications. Today, Magrino continues to secure top-tier media coverage including multi-page features in Marie Claire, Travel + Leisure, Robb Report and Goop. To date the agency has hosted 10 top U.S. media on property, and has coordinated one-on-one interviews with Departures, O: The Oprah Magazine, The New York Times, Vanity Fair, ELLE, Forbes, and more.
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