Overview
Magrino was retained by Sally Hershberger to establish Sally Hershberger Professional Hair Care and SALON by Sally Hershberger as the premier salon direct hair care brand by showcasing the products’ quality, ease and ability to replicate Sally’s signature styling.
While the brand enjoyed a solid reputation in the industry, it needed to broaden
its reach to consumers beyond the beauty pages, to convey Sally’s lifestyle and success as a businesswoman through profile and expert commentary coverage.
Our Solution
- Highlight unique attributes of products – salon quality at affordable pricing, effective, easy to style, creator-credibility, accessible, tools to create modern looks.
- Identify key regional markets for the brand and target relevant outlets for coverage
- Target key beauty trade press to build anticipation for upcoming product launches and announcements.
- Target key consumer, beauty, lifestyle and business media for profile opportunities for Sally.
Results
- Magrino secured over 1 billion media impressions on behalf of Sally Hershberger Professional Hair.
: @MAGRINOPR