Overview
OUMERE founder and cellular biologist Wendy Ouriel is spurring a skin care renaissance through her boundary breaking product line that’s effective and powerful. Magrino was tasked with elevating Wendy’s profile as a true industry disruptor that is transforming the beauty world by focusing on real science-backed formulations that are effective and powerful while building awareness for the products itself.
Our Solution
The team’s integrated approach has produced stellar results at every phase of the brand’s lifecycle, leveraging both traditional and emerging media, as well as social content. From day one, Magrino’s goal has been to drive consistent press coverage outside oflaunches. Magrino continuously positions key stakeholders as experts in lifestyle, wellness, and hospitality, and grows social media channels through strategic influencer partnerships, content creation and community engagement.
Results
Magrino has secured multiple page features for The Ranch in top tier outlets including The Wall Street Journal, The New YorkTimes, Allure, Conde Nast Traveler, Travel + Leisure, Porter, Oprah Magazine, Financial Times and more. Since Magrino took over the feed, The Ranch garnered 17.9K Instagram followers organically – a 230% increase. The Ranch’s yearly reach on Instagram is over 2.3M – with impressions totaling more than 3.8M.
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