Overview
Lapis, The Spa at Fontainebleau Miami Beach is an integral part of the historic resort but the general public did not think of the resort for wellness. Magrino was engaged to introduce the spa to top tier press and consumers.
Our Solution
Magrino leveraged the spa’s facilities, knowledgeable staff and created inventive programming to generate press. The team arranged deskside meetings with NYC media with the spa director yearly to educate writers about the latest offerings and use the director for quotes and as resource in the beauty industry. Additionally, the team created a wellness series where guests speakers in areas of healthy lifestyle come to discuss topics such as mental health, match making, healthy cooking and astrology. Magrino has also hosted media trips with top tier to experience the spa and showcase new treatment.
Results
Magrino has secured over 1 Billion Impressions including top tier publications Vogue, Vanity Fair, The New York Times and Allure.
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