New York, NY (July 30, 2024) – Magrino, a full-channel communications agency based in New York City, today announced that viral prebiotic soda poppi has claimed the latest spot on the esteemed Magrino Agency client roster. As the brand’s PR agency of record, Magrino will be working with poppi to support on all things public relations. From highly-anticipated product launches to out-of-the-box events with celebrities such as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle, Team Magrino will be a driving force alongside the brand’s expanding momentum in this evolving soda market.
About poppi:
poppi is a prebiotic soda brand revolutionizing soda for the next generation. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a deliciously refreshing, mouthwatering soda with 5 grams of sugar or less and 25 calories or less. What originally started as a home-brewed concoction quickly became a farmers’ market favorite turned Shark Tank investment and is now available at major retailers nationwide. poppi’s brand-first approach, cultural cache, and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Alix Earle, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more. poppi is available in 13 delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime and Orange Cream. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
: @MAGRINOPR