New York, NY (June 18, 2024) – Magrino, a full-channel communications agency based in New York City, today announced that booming ready-to-drink canned cocktail The Finnish Long Drink has joined its growing roster of acclaimed Wine & Spirits clients. As the brand’s global PR agency of record, Magrino has been trusted to amplify awareness for The Finnish Long Drink at every angle across all markets. From brand partnerships, campaigns, events, and all interwoven with a PR-led strategic mindset, Magrino will be working hand in hand with The Finnish Long Drink team, and key stakeholders, to bolster awareness and support the brand in all facets of PR.
About Long Drink:
“Long drink” is a top-selling category of alcohol in Finland – a legendary taste that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Finland, when the country of only four million people was still recovering from World War II. Concerned with how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink, and so the first long drinks were born. Now this legendary taste has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.
Co-founded by Finns Sakari Manninen, Mikael Taipale, Ere Manner, and American entrepreneur, Evan Burns, The Finnish Long Drink launched in the United States in 2018. Since then, notable investors Miles Teller, Kygo, The Palm Tree Crew, Rickie Fowler, Justin Thomas and Tuukka Rask have joined the team. Today, the brand is the fastest growing ready-to-drink in the market. Most recently, in Spring of 2024, renowned venture capital firm Marcy Venture Partners made a minority investment into The Finnish Long Drink.
The Finnish Long Drink was named the World’s Fastest Growing Spirits Brand over 1M cases by The Spirits Business in 2023.
: @MAGRINOPR