Nicole Frydman began her career as a publicist at Magrino in 2016. A team player, she played an integral role in bringing client activations to life and securing impactful media placements for clients in the consumer lifestyle, food, wine & spirits, and travel verticals, including the Kips Bay Decorator Show House, Hunter Douglas, The Ranch, SCOUT, Marchesi Antinori, Farrow & Ball and more. Rising from an Associate Account Coordinator to a Senior Account Executive at Magrino, Nicole gained significant experience in understanding the nuances of bringing a brand’s vision to life through strategic storytelling that resulted in coverage in widely read publications like The Wall Street Journal, VOGUE, ELLE and Architectural Digest.
In 2019, Nicole left Magrino to fully immerse herself in the worlds of fashion, beauty and wellness. She helped to build media and consumer recognition for brands primarily in the direct-to-consumer and startup space as an Account Manager. She oversaw all facets of public relations and digital strategy for some of today’s most buzzy lifestyle brands, including Boy Smells, Seed, Summersalt, SKY TING, and Bearaby, spearheading a number of high profile events including the Boy Smells x Kacey Musgraves highly anticipated Slow Burn candle.
Nicole rejoined Magrino in June of 2021 as an Account Director to support in building the beauty and wellness team, in addition to leading public relations efforts for legacy and start-up brands across the Food Wine & Spirits and Consumer divisions. As Vice President, she now leads clients at all stages of the brand trajectory across several categories, such as femtech brand Vella Bioscience Inc. and iconic Napa Valley winery Robert Mondavi Winery.
Nicole holds a Bachelor of Science in Public Relations from the University of North Carolina at Chapel Hill’s Hussman School of Journalism and Media and currently resides in Manhattan. In her spare time, she enjoys skiing, traveling, trying new restaurants in her neighborhood, and hot yoga.