Ariane Romano is an accomplished and versatile senior executive with nearly thirty years of experience specializing in building fully integrated marketing campaigns, overseeing earned media strategy, negotiating sponsorship and endorsement deals, developing innovative digital and social programs, and executing major events and activations.
At Magrino, she is responsible for the implementation of a more fully integrated approach to our client work and expanding our offerings and categories of expertise.
Ariane most recently served as Vice President at 160over90, an Endeavor agency, where she was the client lead for DKNY overseeing their fall 2022 brand campaign, as well as, a member of the new business team, where during her one-year tenure she helped secure five new clients to the agency roster.
Prior to that, she served as Vice President of Marketing Communications and Sponsorship at PVH Corp., where she managed the partnership marketing, and all communications and social programs for the company’s trio of heritage brands, Speedo USA, Van Heusen and IZOD Highlights were sponsorships with IndyCar, NFL, UFC and USA Swimming; the execution of high activations at several Indy 500’s, Masters Tournaments, Super Bowl Championships, and the Games of the XXXI Olympiad and the signing of star athletes including Olympians Missy Franklin, Ryan Murphy, Caeleb Dressel, Pro Football Hall of Famers Steve Young and Jerry Rice and current NFL Quarterback Aaron Rodgers and SNL Comedian Colin Jost.
Prior to PVH Corp., Ariane held senior positions at the luxury lifestyle firm of Susan Magrino Ageny, Martha Stewart Living Omnimedia and a thirteen-year stint at the National Football League that saw her in a variety of positions across PR, Marketing and Events.
: @MAGRINOPR