MAGRINO NAMED AGENCY OF RECORD FOR LEGENDARY WESTERN WEAR BRAND, STETSON

New York, NY (May 8, 2024) Magrino, a full-channel communications agency based in New York City, today announced its partnership with famed Western accessories and apparel brand, Stetson.  The Magrino Agency has been enlisted to optimize the brand’s overall PR strategy and positioning, while also framing a key celebrity and influencer blueprint for impactful partnerships and viral opportunities. Adding yet another renowned brand to the firm’s command, and a fashion brand no less, only ignites further excitement across the agency for the legends yet to be told. 

Some dreams start with gold, some with greatness, and others start with open skies, new frontiers, and unlimited possibility. Founded in 1865 by John B. Stetson, Stetson was born from the spirit of the West and grew to become an American icon with the birth to the world’s first cowboy hat. Ever since, Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for Western aficionados everywhere. Coupled with a talent for knowing what’s true and what’s right, Stetson created the one hat that could tame the West and a legacy that endlessly persists.   

Today, the Stetson spirit remains alive in those who dream of rich futures and pioneering adventures. As it did in 1865, Stetson embodies the resourceful, authentic, adaptable and diverse core of the American spirit. Stetson continues to evolve their offerings with the history of the American cowboy at heart. Current offerings include categories from men’s and women’s clothing, fragrances, boots, belts, small leather goods, and various styles of hats. John B. Stetson’s story continues today, almost 160 years later in step with the journey of America—ever evolving, yet timeless. 

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