New York, NY (March 15, 2023) – Magrino, a full-channel communications agency based in New York City, today announced it is the agency of record for Wegmans a thoughtful mix of traditional media tactics and informed cross-industry collaboration, the agency will invite further exploration and interest into both brands at a consumer as well as industry level. As the agency serving as the launchpad behind iconic brands the likes of Martha Stewart, Cuisinart and illy Coffee, Magrino PR is proud to add these two guiding brands to its evolving Consumer Division.
Baobab Collection is a brand at the forefront of the creation of olfactory and aesthetic objects. Drawing its inspiration from African lands, the Belgian brand’s interior perfumes have been established as decorative objects since 2002. A pioneer in the creation of large multi-wick candles, Baobab Collection continues to expand its range, always seeking to create refined objects with sophisticated fragrances that are thought of as skin scents. Like a manifesto, a commitment, choosing a Baobab Collection scented candle or an interior diffuser means deciding to live an aesthetic and olfactory experience, to belong to a tribe whose intimate desire is to dress their home with a soulful complement.
Jolie is a beauty wellness company focused on purifying the quality of one’s water for better skin, hair, and wellbeing. The one-size-fits-all Jolie Filtered Showerhead is best-in-class at removing chlorine, heavy metals, and other contaminants from one’s shower water, while remaining beautiful in look and strong in water pressure. In addition to its own website, Jolie is sold via top beauty retailers, luxury department stores, and premium hair salons throughout the country. Co-founded by Ryan Babenzien and Arjan Singh, Jolie is the only beauty wellness company focused on ‘Step Zero’ of our routines – the water we shower in, which is the root cause for many common skin and hair issues, including but not limited to acne, eczema, hives, rashes, overall dryness, damaged hair, change in hair color, and hair loss.