New York, NY (July 11, 2023) – Magrino, a full-channel communications agency based in New York City, today announced the promotion of key public relations executive Olivia Scrofani to Vice President from Senior Account Director.
Allyn Magrino, President and CRO of Magrino said, “Our travel and hospitality division continues to grow at an extraordinary pace. Olivia’s expertise with international brands and proven ability in media relations, best-in-class partnerships, and bottom-line results have been integral to our success, and we are thrilled with the possibilities by having her in this new leadership role.”
Since joining Magrino in early 2017, Scrofani has brought out-of-the box creativity and coveted relationships to her extensive 6-year rolodex of hospitality clients and the agency overall. A thoughtful strategist working across independent hotels and global brands, she has helmed successful campaigns for the likes of The Cosmopolitan Las Vegas, Waldorf Astoria Hotels & Resorts, Casa de Campo Resort & Villas, The Venetian Resort Las Vegas, Sereno Hotels, and more. From launching new properties into must-see destination stardom to showcasing refreshing takes on legacy client initiatives, Scrofani is no stranger to securing award-winning client results across print, digital, and broadcast mediums.
Prior to joining Magrino, Scrofani executed multi-channel campaigns for iconic brands like The Mark Hotel, Nobu Hospitality, and Dom Perignon. In her new role, Scrofani will assume greater leadership responsibilities with additional oversight of both staff development and new business, expanding service with existing clients while helping to drive the agency’s growth with clients in international markets.