New York, NY (February 7, 2023) – Magrino, a full-channel communications agency based in New York City, today announced its new business wins across Consumer Goods, Food, Wine & Spirits, and Travel, deepening the firm’s PR and Digital client arsenal and developing the team toward new enhanced services.
In Consumer Goods, Magrino is thrilled to see the return of New York Times deemed, “King of Home Fragrance” Harry Slatkin, along with the scope expansion of long-time client Cuisinart with their outdoor line. The team gears up to lead agency alums, Slatkin & Co. and Cuisinart Outdoor on a few campaign-centric projects that are sure to make headlines over the coming year. Magrino’s roster also sees category leaders Pratesi and Silvertree as exciting additions to its growing consumer vertical. House of Pratesi, the iconic Italian luxury brand with a 117-year legacy, has enlisted Magrino as the experts in the intersection of legacy and luxury to launch its Palm Beach boutique, which will open in early March 2024. Silvertree is breaking stigmas in the health safety space as the most stylish and accessible safety device in the market. Magrino will be amplifying Silvertree’s current market by facilitating strategic public relations and the addition of affiliate marketing practices into its marketing mix.
In Food, Wine & Spirits, Magrino adds renowned Pebble Beach Food & Wine, The World’s 50 Best Restaurants, and Goslings Rum into their client portfolio. One of the country’s leading culinary events, Pebble Beach Food & Wine, is a premier celebration of gastronomy and fine wine with world-class chef and sommelier talent. Magrino has been tapped for public relations and influencer management to build maximum buzz around the event’s post-COVID return this April. The World’s 50 Best Restaurants’ prestige speaks for itself, but Magrino is eager to bring a new energy and expanded audience to this sought-after list with an event in the ever-bustling city of Las Vegas. Long-time admirers of the history behind Goslings Rum, Magrino is excited to add on to the legendary story as Goslings expands into new product expressions.
In Travel, Magrino is proud to partner with The St. Regis Longboat Key Resort, the only St. Regis opening domestically in 2024 and the largest development in Longboat Key in over 50 years. Trusting Magrino with the hotel’s grand opening in the summer of 2024, The St. Regis Longboat Key Resort promises a world-class beachside sanctuary spanning across 18 acres complete with 800 feet of private beach, multiple pools and cabanas, a 20,000 square foot oceanfront St. Regis Spa, winding waterway and a one-of-a-kind saltwater lagoon wildlife experience.