New York, NY (June 28, 2023) – Magrino, a full-channel communications agency based in New York City, today announced its accomplished new business wins across Travel, Food, Wine & Spirits, Consumer Goods, and now, Sports, leading the company toward continued expansion of its PR and Digital repertoire, along with further development of its team’s wide-spread expertise.
In Travel, Magrino is proud to be the agency behind upcoming initiatives for The Ritz-Carlton, Grand Cayman, Urban Cowboy Hotels, and Hotel Champlain. The Ritz-Carlton, Grand Cayman boasts a picturesque and luxury guest experience, trusting Magrino as the Agency of Record for a second Ritz-Carlton property. Urban Cowboy’s contemporary hotel portfolio in New York and Nashville continues to expand with Urban Cowboy Denver on the horizon, bringing a new and vibrant energy, kickstarting many creative strategies for the coming year. The newly re-opened Hotel Champlain continues to grow Magrino’s client work in the Burlington, Vermont area and brings with it exciting new branding opportunities.
In Food, Wine & Spirits, Magrino Agency added Wegmans, Feed The Fridge & Lo-Fi Aperitifs to its expansive roster. Wegmans brings the agency a monumental project for beloved, New York City as it breaks ground on its first Manhattan grocery at bustling, Astor Place. Created by Medium Rare Restaurant Group’s, Mark Bucher, Feed The Fridge delves into Magrino’s non-profit experience as their mission has given out hundreds of thousands of meals to help fight hunger in Washington D.C.’s metropolitan area. A line of vermouths and amaro, Lo-Fi Aperitifs adds a special flare to the Magrino Spirits collection, encompassing both the grand tradition of European aperitifs with a new age California sensibility for a totally new approach to drinking.
In Consumer Goods, Case-Mate and Baobab Collection perfectly round out Magrino’s portfolio of additions as two leading pilots in their respective verticals. Case-Mate is the leader and original trendsetter of fashionable tech accessories, always looking for new opportunities to grow via engaging trends, thoughtful materials, and sustainable practices. Magrino is just the place to tell the stories of their new ventures in the fashion-meets-phone space. Baobab Collection stands at the forefront of luxury with their sophisticated fragrance collection and exquisite overall aesthetic. It was only natural that Magrino would help heighten their presence in the US market via carefully crafted PR tactics.
Finally, on a mission to break into new industries, Magrino is thrilled to have officially added a new sector of business, Sports, to its roster with NFL legend and Pro Football Hall of Fame wide receiver, Jerry Rice. Rice and his manager tapped the award-winning agency for support on overall strategy and content guidance of his social channels, serving to extend his social reach and engagement to the masses.