“Long drink” is a top-selling category of alcohol in Finland – a legendary taste that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Finland, when the country of only four million people was still recovering from World War II. Concerned with how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink, and so the first long drinks were born. Now this legendary taste has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.
Cofounded by Evan Burns, Sakari Manninen, Mikael Taipale, and Ere Partanen, The Finnish Long Drink launched in the United States in 2018. Since then, notable investors Miles Teller, Kygo, The Palm Tree Crew, and Rickie Fowler have joined the team.
Today, the brand is widely sold across the United States, a true leader in the ready-to-drink canned-cocktail category.
EXPRESSIONS
• Traditional (5.5% ABV) – Real liquor with natural grapefruit and juniper berry.
• Zero (5% ABV) – All the flavor but with zero sugar, zero carbs, gluten-free, and just 99 calories.
• Strong (8.5% ABV) – Traditional, with an extra 55% more alcohol.
• Cranberry (5.5% ABV) – Just for fun, switch the classic citrus flavor for cranberry.
• Peach (5.5% ABV) – Bright, fresh, and fruity notes of peach for a refreshing new flavor, launched March 2024.
The Finnish Long Drink is available via Drizly and on thelongdrink.com.
: @MAGRINOPR