Sur La Table
Magrino amplifies Sur La Table’s position as the nation’s leading culinary destination, supporting the brand’s retail expansion, chef-led cooking school, and experiential programming that brings people together through food.
The Brand
Rooted in Seattle’s Pike Place Market Since 1972
Founded by Shirley Collins in Seattle’s Pike Place Market in 1972, Sur La Table was built on a simple philosophy: celebrate cooking as a daily act of generosity. The brand was established through partnerships with leading chefs and top kitchenware brands, offering customers trusted tools to create meaningful moments around food.
Today, that legacy has evolved into a multi-channel ecosystem spanning retail, e-commerce, and one of the most robust in-store cooking class programs in the country. Sur La Table’s curated assortment combines private label offerings with trusted brands across cookware, kitchen electrics, cutlery, bakeware, tabletop, barware, and specialty food—designed to support both everyday cooking and elevated entertaining.
60+
Stores Nationwide
1972
Founded
50+
South Africa Locations
Key Initiatives
Expanding the Culinary Experience
Sur La Table continues to evolve as more than a retailer—creating immersive experiences that connect customers to the joy of cooking and entertaining.
Retail Innovation
Coffee Foundry
Sur La Table’s expanded coffee category offers the tools and education customers need to perfect their coffee ritual across all skill levels, including machines that deliver true café quality at home. The Coffee Foundry transforms the brand into an all-day culinary resource providing engagement beyond the kitchen.
Global Growth
International Expansion
Sur La Table is accelerating its global footprint through targeted international expansion, including substantial growth in South Africa with 50+ shop-in-shop locations nationwide, featuring a dedicated gadget island and new product collection, alongside increased presence in the United Kingdom and Dubai.
Designer Collaboration
Mariana Velásquez Tabletop Collection
In March 2026, Sur La Table debuted its first-ever exclusive tabletop collaboration with chef, stylist, and tastemaker Mariana Velásquez. Timed to the launch of her upcoming cookbook, Revel, the collection introduces bold design through joyful maximalism—featuring octagonal silhouettes, hand-painted botanicals, and playful motifs reflecting her Latin American roots. Beginning under $20, the collection offers elevated entertaining pieces at an approachable price point.
Culinary Education
Cooking School Anniversary
Sur La Table celebrates the 30th anniversary of its cooking school, continuing to expand class offerings including kids and teen series. As the largest recreational cooking school in the United States, the program supports cooks of all skill levels while fostering a sense of community through food.
The Future
Experiential Retail Meets Product Innovation
Sur La Table continues to invest in experiential retail, culinary education, and design-forward product development. With over sixty stores nationwide and a growing network of local cooking classes, each location is designed to integrate product, education, and inspiration—creating an environment where customers can learn, shop, and discover meaningful experiences.
By prioritizing experience, discovery, and connection, Sur La Table reinforces its position as a leading destination for the modern home cook and host—blending physical retail, digital engagement, and experiential programming to create a holistic approach to cooking and entertaining.
Media Contact
Sur La Table Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
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