Slatkin + Co. is the global expert in home fragrance whose mission is to create a candle experience for every room. Founded in 1992 and reimagined in 2017 by “The King of Home Fragrance” Harry Slatkin, following his stint on Wall Street, Slatkin + Co. is the established brand for consumers who want an accessible atmosphere of luxury. The brand has become synonymous with superior and safe products that guarantee the best burn, using only the finest essential oils to create unique fragrances.
Receiving the moniker of an acclaimed “nose” by the American Society of Perfumers, Harry Slatkin was the first to treat candles like a fine fragrance for the home by working with master perfumers. Together, they articulate the desired mood, style, lifestyle, and ambiance for each product. Each home fragrance has become a testament to Harry’s boundless creativity and ability to capture the essence of moments and emotions in a scent. The fragrances in each product feature the brand’s proprietary wax blends and allow for a perfect sensory experience from beginning to end.
Slatkin + Co. designs and manufactures scented candles, diffusers, candle accessories, and bath and body-care products for its growing portfolio of well-known brands including HomeWorx, ScentWorx, Club92, Aroma Home, and Dwell212. These brands were created for consumers of all ages seeking a premium experience at a masstige value.
Slatkin + Co. brands are sold at major retailers across the United States, with additional retail expansion planned for each brand.
HomeWorx
HomeWorx is an everyday luxury brand that offers its consumers the ability to introduce timeless and elegant fragrance as décor to their home through its signature collections. Each scent aims to capture the luxurious atmosphere and essence of every season and occasion by delivering the highest quality fragrance experience. Offering Core & Seasonal Fragrances in Home & Beauty, HomeWorx is poised, sophisticated, and transportive for all sensory experiences. HomeWorx is sold at QVC, QVC UK, Ulta, Nordstrom, Bealls Florida, and Boscov’s.
ScentWorx
ScentWorx Brand delights and surprises consumers with a 24/7 scent experience to enhance their lives, their daily rituals, and change their everyday to extraordinary. It was created to provide happy, playful, uplifting moments throughout the day for the savvy value-conscious consumer. ScentWorx offers the consumer multiple home-fragrance forms as well as Beauty & Auto to surround your daily spaces. ScentWorx is sold at Kohl’s and other points of distribution.
AromaHome
AromaHome was created for the consumer who likes to reimagine their living spaces through the creativity of scent, room by room. While surrounding the home 24/7 with home fragrances, the brand delivers both home and personal scents that elevate every day. AromaHome is sold at The Home Depot.
Club 92
Club 92 is an everyday luxury experience for the home, created exclusively for Dollar General. It was specifically designed to speak directly to the Dollar General customer’s unique home-fragrance preferences and desires using the best available ingredients, resulting in a collection of elevated everyday fragrances with scents for every celebration. Like all brands in the Slatkin + Co. portfolio, each product features only the finest essential oils and adheres to the finest quality standards. Club 92 is sold exclusively at Dollar General.
Dwell212
Dwell212 is a lifestyle brand targeting a more youthful and passionate fragrance consumer for home and skincare. The Dwell212 approach speaks to the Gen Z consumer with an uncompromising pureness of fragrance. The fragrances are designed with a playfulness to change your mood throughout the day, and are targeted at consumers who are confident, decisive, and believe in the power of themselves and scent. Dwell212 offers Core & Seasonal Fragrances in Beauty as well as Home Fragrance. Dwell212 will be launching at QVC this fall and in additional retailers in 2025.
: @MAGRINOPR