SCOUT is a Washington, D.C.-based brand known for colorful, functional, stylish, and affordable bags, designed to help modern women and men stay organized and carry the stuff they need to navigate their busy lives. Limited-edition patterns are released only once per season, ensuring that every SCOUT collection is fresh, on trend, and in demand. Loved for its lightweight yet durable totes that range from small to extra (extra) large, incredible burst-proof bottoms, and wipeable fabric, SCOUT bags, coolers, and more are kid-proof and last for the long haul. New in this year’s spring collection, the Overserved Tennis Bag and Pickle Back pickleball bag are perfect for those who love to stay active and do so in style. Coming this fall, SCOUT will introduce its fashion-forward Studio Puff collection; available in black and navy green, these bags are the perfect companion for the chic traveler.
Introduced last year, SCOUT Baby was created for each of the moments in a new parent’s life, and to easily be carried into daily life, with patterns ranging from a classic stripe with a twist to a fresh animal print, plus a dash of novelty. SCOUT Home places the brand’s patterns on larger canvases from throws to bed linens to beach towels and beyond, all designed to help customers decorate multiple spots in their home. Available year round, SCOUT’s signature collection features top-selling classic patterns in stripes and checks – the perfect neutral to accompany any outing or home-storage space. SCOUT offers a full spectrum of bags to meet every need, from coolers, lunch boxes, totes, and purses to wallets, duffels, toiletry bags, backpacks, and more.
DEB WATERMAN JOHNS
Cofounder & Chief Creative Officer
Deb Waterman Johns cofounded SCOUT in 2004 with her entrepreneur husband, Ben Johns. A former Vogue editor and celebrity stylist, Deb has operated as the Chief Creative Officer since its inception, serving as the artistic and innovative force behind the brand, designing each product from start to finish. Decades in the making, the “aha moment” happened when Deb – a seasoned fashion trend-spotter and renowned fabric, pattern, and color thought leader – spotted a unique fabric at a high-fashion store in Milan. Deb loved that the fabric was functional and light enough to create a stylish bag that carried everything she needed without weighing her down. SCOUT, the company, was born.
Deb developed a unique eye for trends after starting her career as the Assistant Fabric Editor at the fashion mecca – Vogue. She parlayed this invaluable experience into a role at Pat Tunsky, serving top fashion designers and retailers (from Kmart to Calvin Klein) as a fabric and color-predictive consultant, and eventually set up her own consultancy followed by her own personal-styling company for prominent figures in the D.C. area. Deb is a force to be reckoned with, having spent 40+ years in fashion and business, and she brings her magnetic energy, lively personality, and keen eye for trends with her everywhere she goes. She is a true storyteller with a knack for capturing any audience with invaluable advice and lively anecdotes from her world travels and experience working her way up the fashion/business totem pole.
: @MAGRINOPR