The recent relaunch of the Old Potrero Rye Whiskey brand is a testament to the power of the pioneering spirit and the celebrated return of pot-distilled whiskey in the United States. Created by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965, and the founder of the original Anchor Distilling Co. (now Hotaling & Co.), Old Potrero is credited as the first American craft whiskey to hit the market since Prohibition.
In 2010, Fritz officially passed the torch to Bruce Joseph, who is now the Master Distiller of Old Potrero. Fritz and Bruce had worked alongside each other since the first barrels were laid down in 1994. The whiskey has been historically distilled in small copper-pot stills at the Hotaling & Co. Distillery on San Francisco’s Potrero Hill Farm from a mash of 100% rye malt, with rye being the grain of choice for America’s first distillers.