About:
Martha Stewart is an entrepreneur, bestselling author of 99, soon-to-be 100, lifestyle books, and an Emmy-Award-winning television-show host. She is the founder of the first multichannel lifestyle company, Martha Stewart Living Omnimedia.
Martha Stewart and her talented team of experts provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, homekeeping, collecting, organizing, crafting, healthy living, weddings, pet care, and more.
Innovation is at the core of The Martha Stewart brand, which continually inspires new and devoted followers. More than 215 million fans monthly look to the brand’s signature products and well-researched lifestyle content accessible through an extensive retail network, and media sources that include an original podcast series, a popular blog, and seasonal special-interest publications.
Martha has maintained her status as the “go to” authority on the all-encompassing topic of living and celebrating your best life by innovating, educating, and expanding to new audiences through partnerships with Skechers, Scotts Miracle-Gro, BIC, The Bedford by Martha Stewart restaurant in the Paris Las Vegas hotel, Martha Stewart CBD with Canopy Growth, and Martha Stewart Pet Food.
Product Innovation & Retail Presence:
Since the 1987 launch of the top-selling Martha Stewart Everyday collection at Kmart and The Home Depot, the Martha Stewart brand has continued with collections at JCPenny, Walmart, Macy’s, TJX family of stores, and, most recently, Tractor Supply Company with Martha Stewart Garden Apparel.
In 2022, consumers were introduced to “The World of Martha” on Amazon, a dedicated-brand store inviting people to shop new collections of Cookware, Bakeware, Bedding & Bath, Outerwear, Furniture, Lighting, Garden, and Holiday. The one-stop shopping destination hosts Martha’s seasonal recipes and the largest selection of Martha Stewart home-and-lifestyle essentials curated to help customers live beautifully and comfortably.
Brand Partnerships & Collaborations:
In successful partnership with Caesars Entertainment, The Bedford by Martha Stewart opened its doors to much anticipation in summer 2022. Martha’s first restaurant is a fully immersive dining experience that offers an intimate, authentic glimpse into how Martha lives and entertains at her country farmhouse in Bedford, New York. True to Martha’s home cooking, the 194-seat restaurant sources high-quality local ingredients and features delicious, seasonal menus that celebrate family recipes and culinary creativity.
A brand rooted in food since the beginning, Martha Stewart has grown in recent years to include partnerships with Marley Spoon and Goldbelly. Ever pushing the boundaries of content creation and education, Martha is at work authoring her highly anticipated 100th book, a cookbook of her favorite recipes, to be released this year.
Living up to its Omnimedia scope and scale, Martha Stewart has teamed up with the #1 podcast publisher, iHeartMedia, to produce the iHeartRadio original The Martha Stewart Podcast. The talk-show-style series features an intimate glimpse into Martha’s musings, business dealings, and daily life through exclusive audio diary segments. She sits down with fascinating guests at the top of their respective fields – like Snoop Dogg, Kris Jenner, Chelsea Handler, and Clive Davis – discussing their paths to success and the lessons they learned along the way.
The SKECHERS x Martha Stewart footwear collection puts the lifestyle authority’s iconic design stamp on bestselling slip-ins, slides, boots, and sandals. The collaboration has captured the formula for living beautifully and comfortably, a blueprint that is evident in the Spring 2024 capsule collection of Hands-Free Slip-ins and Go Walk sandals.
: @MAGRINOPR