illy
Magrino has been the agency of record for illy for the last 8 years, helping solidify the brand as a renowned and trustworthy leader in the coffee industry.
The Brand
An Italian Legacy of Coffee Excellence
illy is an Italian family-owned company, founded in Trieste in 1933 which has always set itself the mission of offering the best coffee to the world. It produces a unique 100% Arabica blend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans.
Under three generations of illy family members, almost every aspect of coffee culture has been reimagined: from inventing the modern espresso machine and single-serve E.S.E. coffee pods to creating packaging pressurization to maximize freshness and the cutting-edge iperEspresso capsule system.
1933
Founded
140+
Countries
10M+
Cups Daily
Key Initiatives
Innovation, Art & Sustainability
From cutting-edge coffee education to regenerative agriculture and world-class art collaborations, illy leads with purpose across every touchpoint.
Education
Università del Caffè
Since 1999, illy’s Università del Caffè has served as a center of excellence to educate producers, professionals, and coffee enthusiasts on quality, sustainability, and preparation, working to address worldwide challenges with innovative projects and raise the standards of the entire sector.
Sustainability
Regenerative Agriculture
illy’s Arabica Selection Brazil Cerrado Mineiro is cultivated using regenagri®-certified regenerative agriculture practices in the Cerrado Mineiro region, where illy has partnered with local producers for over 30 years. Since 2013, the company has been featured on the list of the World’s Most Ethical Companies and in April 2021 became the first Italian coffee company to receive B-Corp Certification.
Art
illy Art Collection
For the past 30 years, illy has partnered with more than 125 international artists including Judy Chicago, Ai Weiwei, Jeff Koons, and more to design their iconic cups. The latest illy Art Collection, created in partnership with artist John Armleder and inspired by the Fluxus movement, made its U.S. debut this past spring.
Gastronomy
Art of Dining Series
Earlier this spring, illy debuted its Art of Dining Series, a year-long program uniting exceptional gastronomy and coffee through curated dining experiences with renowned chefs. The initiative builds on the brand’s longstanding commitment to culinary excellence, including its Chef Ambassador program, which since 2017 has partnered with Michelin-starred chefs to create more than 20 custom blends.
Press Coverage
Secured in the Publications That Matter
The TODAY Show / Food & Wine / Galerie Magazine / Tasting Table
Ready to Drink
Innovating the Coffee Experience
illy continues to push the boundaries of coffee innovation with its Cold Brew line, offering convenience without compromising on quality. Each ready-to-drink product is cold brewed for 12 hours using illy’s signature 100% Arabica blend.
From the balanced Latte Macchiato to the smooth Cappuccino and the pure Classico, illy’s RTD offerings bring the authentic Italian coffee experience to consumers on the go.
Media Contact
illy Press Inquiries
For editorial requests, event invitations, product samples, or interview opportunities, please reach out to the Magrino team directly.
Work with Us
Representing Exceptional Wine & Spirits Brands
Magrino’s Food & Beverage practice brings decades of relationships across lifestyle, trade, food, and culture media to every client partnership.