Based in the heart of Napa Valley, California, Demeine Estates is a family-owned producer, importer, and marketer of the world’s finest wines. A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine-wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., MS, and led by President Philana Bouvier, Demeine Estates’ curated portfolio consists of both premium family-owned domestic and international producers, anchored by quality viticulture.
Today, Demeine Estates represents a total of 16 import estates, including Mazzei, Belguardo, Castello di Fonterutoli, Zisola, Villa Marcello, Boscarelli, Sassetti Livio, La Chablisienne, Champagne Legras & Haas, Ca’ Rome, Borgo Conventi, Villa Sandi, Philipponat, Domaine de Montille, Domaine Roc de l’Abbaye, and Racines. Additionally, Demeine Estates oversees trade marketing and sales for Lawrence Wine Estates, a global leading portfolio of historical and multigenerational fine-wine estates in Napa Valley, including Heitz Cellar, Ink Grade, Burgess, Stony Hill, Haynes Vineyard, and Brendel.
Before her arrival to Demeine Estates in April 2021, Philana Bouvier had already established her reputation as an inspiring, engaging leader in the wholesale community, building, elevating, and innovating the wine and spirits’ industry. For Philana, it was important to remain nimble and entrepreneurial to disrupt the traditional importer industry to bring value and partnership to producers. Notably, Philana was named to the Wine Enthusiast‘s 2023 Future 40 Tastemakers list. She possesses a fierce commitment to advocating for diversity in the wine and spirits’ industry, including the wholesale community.
Philana brought the “Dream It, Live It” campaign to life to empower an even more inclusive wine industry. The program is an annually selected wine-professional partnership opportunity aimed towards minority-owned businesses that opens doors and creates spaces to pay forward the philosophies of Demeine Estates and build a stronger, more diverse network. This year, Philana has expanded her efforts for inclusivity with her recent “Empower Women, Empower the World” luncheon in London in collaboration with Curious Vines founder Queena Wong, a first-of-its-kind global roundtable and conversation about diversity and inclusivity with sommeliers and wine buyers. Philana sees this as an ongoing yearly event to foster community. She values mentorship and wants women to not be afraid to change careers and to find mentors who can inspire.
In just four years of business, Demeine Estates has expanded both its leadership team and portfolio, which has contributed to impressive growth for the company. Bouvier leads a team with deep experience, including industry veterans Andrew Deitz, Senior Vice President of Sales, and Scott Diaz, Senior Vice President of Marketing and Global Brand Strategy, who are committed and passionate, working at a high level and achieving success to shape the future of this young, burgeoning company.
Demeine Estates is positioning legacy brands for future success by setting a new standard for fine-wine importing, focusing on sales and marketing and high-touch engagement with trade partners. The team understands pricing and positioning in the premium segment and how to deliver. Their import portfolio includes producers from Chianti/Super Tuscan, Chablis, Sparkling Wine (Champagne and Prosecco), and Luxury Napa Valley Cabernet Sauvignon. Demeine Estates envisioned bringing together benchmark producers from the four main wine regions, which has now been accomplished (in their third year of business) with more growth on the horizon.
: @MAGRINOPR