Baobab Collection


Baobab Collection is a luxury home fragrance and décor brand that was founded in 2002 in Belgium. The brand takes inspiration from the beauty and power of the baobab tree, that next to its imposing size is known as a symbol of strength, longevity, and wisdom in many African cultures. Baobab Collection offers a range of scented candles, diffusers, and other home accessories that are made with high-quality materials and designed to bring an elegant and sophisticated touch to any interior.

Baobab Collection is distinguished from others thanks to its craftsmanship and excellence. All raw materials are selected with the greatest care: mineral wax comes from Germany, glass is from Poland, leather is from Italy, and the scents are created and perfected in Grasse. All the candles are hand-poured into glass that is handblown by master craftsmen, making each unique.

Baobab Collection offers limited-edition and permanent collections inspired by the wonders of the world and faraway lands that instill a sense of wanderlust through their immaculate design and sophisticated scents. Some of their most popular fragrances include Feathers Touareg, which is a warm and spicy scent with notes of mint and jasmine, and Black Pearls, which is a fresh and sophisticated blend of ginger and black rose.

In addition to its unique products, Baobab Collection understands the importance of social & sustainability efforts. Baobab Collection has been supporting underprivileged communities for the past years, working with a cooperative of women living under the poverty line in Madagascar. These women crochet products with raffia patterns designed to fit around Baobab Collection’s glass candles. Since 2018, Baobab Collection supports BIG against breast cancer Foundation. A vast percentage of the profits from Women candles is donated to BIG.

With its commitments, as well as a wide range of unique and sophisticated scents, Baobab Collection is a brand that is well worth exploring for anyone looking to add a touch of luxury to their home.

Spring/Summer 2024 Collection
Elegantly understated, Baobab Collection launched its Spring/Summer 2024 Collection earlier this year, drawing its inspiration from Aboriginal art. Remaining true to the brand’s core values, Baobab Collection introduced the following collections: Oceania, Doany, Australia, Ancient Mark, and Sacred Trees. The craftmanship pays homage to landscapes ranging from sacred sites to watering holes and animal routes in the Australian desert. The Spring/Summer 2024 Collection is a creative experience that brings one into a new realm with tribal resonances rich in symbolism and meaning.

My First Baobab Collection
The My First Baobab Collection is a collection of small candles, home fragrances, and gift boxes that brings together an olfactory identity closely tied to travel. This collection transports wanderlust consumers to their ideal getaway no matter the season with just the strike of a match. Memories of Manhattan in April, a walk in Paris in May, Saint Tropez in August, December under the neon lights of Ocean Drive, January with the family in Brussels, or a trip to Miami in February can be experienced in mere seconds.


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