Digital Community Manager

As the community manager, you will report to the Digital Supervisor and/or Senior Digital Director on the teams and will be responsible for maintaining the social media platforms of existing agency clients. Up to fifty percent of your time will be spent managing digital communities. You will be tasked with developing original photo and video content and creative ways to help amplify existing and potential marketing strategies. Ultimately, you should be able to increase web traffic, brand awareness, sales, and customer engagement metrics aligned with broader marketing strategies

RESPONSIBILITIES
• Develop and post engaging content for social channels, including copy and visual concepts, utilizing creative content tools such as Canva, Planoly, and Facebook Creator Studio
• Researching audience preferences and discover current trends
• Engage with digital audiences spiking their curiosity and creating buzz around the brands
• Development of influencer lists and vetting of influencers
• Monitoring and live-engaging with influencer content
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Stay up-to-date with online conversations and social listening
• Report on digital channel performance, online reviews and feedback from clients and fans, analyzing stats from tools such as Iconosquare and within the platforms’ back-end
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Social channel community management for multiple clients, responding to users in a timely manner
• Suggest new ways (i.e. promotions, contests, competitions, etc.) to attract prospective customers
• Manage client services deliverables such as meeting agendas, recaps, etc., liaising with PR team when applicable
• Introductory social advertising implementation, including boosting posts
• Assist with shot list development and social media photo shoots
• Other duties may be assigned

EXPERIENCE & REQUIREMENTS

• Bachelor’s Degree in marketing, journalism or related field
• Understanding of how content is shared and consumed differently across digital, social and mobile platforms
• A passion for all things social, including what’s trending and who’s talking about it
• Ability to use analytics to help drive decisions and overall strategy
• Ability to work on a fast-paced and multi-task
• Excellent communication skills, both verbal and written
• Familiarity with content tools such as Canva and Planoly, as well as analytics platforms such as Iconosquare, Facebook Business Suite, and Sprout Social