Public Relations Services

At Magrino, we leverage our vertical industry experience and PR expertise to develop strategies and ideas that differentiate brands from their competition. Our services span five categories:

Media Relations

Magrino tells the right story to the right audience at the right time. Then we keep on telling it. Leveraging our 360° Lifestyle Approach to brand building and Public Relations, we explore each appropriate story angle and media outlet (international, national and local), based on brand news and differentiators, seasonal opportunities and cultural moments. The result: a broad base of media coverage that crosses multiple categories and touches consumers in a meaningful and motivating manner.

Social Media

Social PR at Magrino is goal driven and designed to support more traditional efforts through comprehensive media strategies that combine social, digital and influencer networks. Our social media campaigns help develop audiences and promote loyalty. We offer a full complement of services, including:

  • Social Media Strategy and Plans
  • Social Media content creation, curation, execution and management through Instagram, Facebook LinkedIn, Pinterest and Twitter
  • Full service Content Creation via in studio or on location video and photoshoots
  • Influencer outreach
  • Digital Strategy Audits of existing platforms, competitors and the general landscape of social media marketing within your field
  • Digital Advertising via Facebook, Twitter, Pinterest and Instagram including boosted posts, dark posts and fan growth campaigns
  • Social Media Management of new and existing brands and projects
  • Community Management
  • Monthly reporting and analytics
  • Live event coverage
  • Organic growth and engagement
  • Event Conceptualization and execution
  • SEO & SEM

Influencer & Event Marketing

What keeps Magrino on the leading edge of the culturally current, relevant and ripe with opportunity? One key reason: the lasting relationships we’ve cultivated with tastemakers the world over. We make these influencers work for you whether interacting with consumers at sponsored events, or via involvement with organizations across lifestyle segments. Whether developing sought-after events from conception to execution, attracting key influencers, securing top talent for spotlight performances, or delivering a celebrity host, our strategic relationships translate into more business and more success for your brand.

Strategic Alliances

As part of our 360° Lifestyle Approach to brands, we seek and build newsworthy alliances with influential personalities, businesses and organizations both within and outside our agency portfolio.

We leverage the brand equity of those properties to position (or reposition) your brand, expose you to new audiences outside your category, and take advantage of new media opportunities. The results: reinforcing your brand relevance, capturing new markets, and providing consumer call-to-action.

Brand Consulting

Magrino offers short-term and long-term brand consulting, as well as strategic plan development. Our efforts will strategically elevate your brand. Let us guide and/or implement your plan, with brand consulting  recommendations that may include PR, advertising, SEO and SEM, strategic partnerships, event marketing, brand alliances, digital and social media marketing, brand extensions, spokespeople and brand ambassadors.