Spirits

  • Stolichnaya® premuim flavored vodka series
  • Bill Rancic at the launch of the elit™ by Stolichnaya® pristine water series: The Himalayan edition in Los Angeles
  • Darren Aronofsky, recipient of the Stoli Film Pioneer Award event during Tribeca Film Festival
  • Nicole Murphy and Michael Strahan at the launch of the elit™ by Stolichnaya® pristine water series: The Himalayan edition in New York City

Stolichnaya

Stoli vodka announced Twitter Co-Founder, Biz Stone, as the next “Stoli Original” in the iconic vodka brand’s “Would You Have A Drink With You” advertising campaign. Magrino was tasked with developing ideas that would further drive awareness to the brands already established Twitter page (@Stoli) to further drive buzz around the campaign with Biz Stone and also to secure additional Twitter followers for Stoli. Magrino created and developed the first ever Twitter Cocktail Party and worked with Ogilvy & Mather and LBi to bring the concept to life on Twitter.

Results secured included media placements in top outlets such as The Wall Street Journal, Portfolio.com and Fortune.com.  Outreach to outlets including The New York Times further cemented the brand’s positioning on the pop culture radar and within the advertising community.