Wine & Spirits Case Studies

Wine Case Studies

  • Chateau d’Esclans

    Magrino began working with Château d’Esclans in 2015, quickly propelling the brand into the national spotlight in the height of the rosé craze in the US. After gaining traction with lifestyle and wine press alike, Magrino kicked off 2016 by announcing the milestone 10th anniversary of Château d’Esclans …

  • Dom Pérignon

    Dom Pérignon, the world’s most venerable champagne, turned to Magrino when research showed the champagne was so highly revered it was only being purchased for special occasions. Dom Pérignon saw significant gains in sales and awareness following our three-year campaign in which we created opportunities for key influencers…

  • Marchesi Antinori

    Marchesi Antinori engaged Magrino to position the 625-year-old, family-owned, Italian company for the future as Marchese Piero Antinori begins to transfer duties to the 26th generation, his daughters Albiera, Allegra and Allesia Antinori. To elevate awareness of the daughters and their remarkable wine legacy in the U.S., we have created experiential events…

Spirits Case Studies

  • The Balvenie

    In 2014, The Balvenie Single Malt Scotch Whisky was looking to increase ownership of its handcrafted platform. Magrino approached Anthony Bourdain about a multifaceted collaboration with The Balvenie to celebrate America’s finest craftspeople and bring attention to the importance of making things by hand.

  • Hendrick’s Gin

    When Hendrick’s Gin engaged Magrino Public Relations, we were charged with enhancing their premium positioning while continuing to support its reputation as the most unusual gin. Since we started working with the brand in 2012, the agency supported a five-city tour and secured 14 million media impressions, leading to record breaking…

  • Stolichnaya

    Magrino was hired to raise the profile of Stolichnaya® Premium Vodka and its ultra-luxury offering elit™ by Stolichnaya®, while repositioning the brand as a best-in-class vodka within the premium spirits category. In three years we launched nine variants, promoted two advertising campaigns, and secured three billion media impressions.

  • Tullamore D.E.W.

    Tullamore Dew, the world’s second largest Irish Whiskey brand, challenged Magrino to develop a unique PR campaign to amplify Tullamore Dew’s share of voice around the busy St. Patrick’s Day press period. Leading up to St. Patrick’s Day, Brand Ambassador Jane Maher traveled the country on the “Dew. and a Brew” tour…