Baccarat Hotel & Residences
When renowned French crystal brand Baccarat expanded into the real estate category, they hired Magrino because of our deep experience with international lifestyle brands and residential real estate. In less than a year, we secured more than 550 million national and international media impressions…
Magrino Public Relations was engaged to launch sales of Dorado Beach, the first Ritz-Carlton Reserve Resort and Residences in the Americas. Located on the site of the legendary Puerto Rican resort founded in 1958 by Laurance S. Rockefeller, we leveraged the property’s rich 50-year legacy and the unique elements of its $342 million renovation to secure more than 120 million media impressions.
Fontainebleau Miami Beach
Magrino has been the Lifestyle & Brand Public Relations agency for Fontainebleau Miami Beach since the much-anticipated 2008 renovation and reopening of the Morris Lapidus-designed hotel, leveraging property news, services and programming to secure over 10 billion media impressions to date – a driving force behind the 1,500-room hotel’s impressive year-round 81% occupancy rate.
Hyatt Regency New Orleans
Hyatt Regency New Orleans engaged Magrino Public Relations to re-establish the beloved property – the last to reopen after Hurricane Katrina. A centerpiece of the revitalized downtown district, we leveraged the hotel’s partnership with Make It Right for a star-studded grand opening and generated media coverage that surpassed all expectations: more than 700 million media impressions in two years.
The Cosmopolitan of Las Vegas
With its opening scheduled during a challenging economic environment, the Cosmopolitan of Las Vegas looked to Magrino for public relations strategy. We positioned it as The Strip’s premier hotel, managed their star-studded New Year’s Eve Grand Opening, and secured 3 billion media impressions, helping to drive a 90% occupancy rate and the highest daily room rate on The Strip.
Following a $450-million restoration, The Plaza engaged Magrino Public Relations to reintroduce this New York icon to the world. We positioned the hotel and new on-site experiences as an “urban resort” in the heart of Manhattan, while also restoring its place in the hearts of New Yorkers, via strategic media placements, partnerships with key New York City organizations, and press-worthy events, resulting in more than 8 billion media impressions.
Facing stiff headwinds from other carriers, Virgin Atlantic hired Magrino Public Relations to do brand PR. We developed a wide-ranging campaign that highlighted the carrier’s superior travel experience, fostered strategic partnerships, and supported ongoing events and sponsorships. The overall result: more than 1.5 billion media impressions.