- Lidia Bastianich, Joe Bastianich, Chef Mario Batali and Eataly Founder Oscar Farinetti
- New York City Mayor Michael Bloomberg at the official ribbon cutting – Pasta ribbon cutting – of Eataly
- Eataly’s pastry counter
- Eatay’s cheese counter
When Magrino Public Relations was hired to launch the flagship New York City location of Eataly, the largest artisanal Italian food and wine marketplace in the world — just two weeks prior to opening, we developed an opening campaign that included Mayor Michael Bloomberg cutting the ceremonial “pasta ribbon,” as well as a series of media and consumer events producing over 80 million media impressions.