• Eataly’s pastry counter
  • Eatay’s cheese counter


When Magrino Public Relations was hired to launch the flagship New York City location of Eataly, the largest artisanal Italian food and wine marketplace in the world — just two weeks prior to opening, we developed an opening campaign that included Mayor Michael Bloomberg cutting the ceremonial “pasta ribbon,” as well as a series of media and consumer events producing over 80 million media impressions.