Food Case Studies

  • Eataly

    When Magrino Public Relations was hired to launch the flagship New York City location of Eataly, the largest artisanal Italian food and wine marketplace in the world — just two weeks prior to opening, we developed an opening campaign that included Mayor Michael Bloomberg cutting the ceremonial “pasta ribbon,” as well as a series of media…

  • Hakkasan

    The Year of the Rooster marked Hakkasan New York’s fifth Chinese New Year celebration in the market since the restaurant’s opening. Magrino’s challenge was to continue to position the restaurant and brand as a leader in the Chinese and Asian cuisine culinary landscape in NYC, as competition continues to increase with new…

  • James Beard Awards

    The 2017 James Beard Foundation Awards marked Magrino’s ninth year as agency of record for the annual gala, dubbed “the Oscars of the food world.” Magrino’s objectives were to increase media impressions in top tier outlets, secure articles beyond typical culinary outlets playing into “Powered by Food” theme…

  • Martha Stewart

    In 2016, Magrino launched Martha’s 87th book, Vegetables, and garnered major national media attention.

  • Martha Stewart’s Cakes

    As the Agency of Record for Martha Stewart and her company, Magrino Lifestyle & Brand Public Relations Agency promoted the newest addition to Martha’s wildly popular paperback library and her most comprehensive cakes book, Martha Stewart’s Cakes: Our First-Ever Book of Bundts, Loaves, Layers, Coffee Cakes, and More…

  • Michelin

    Michelin hired Magrino PR to launch its prestigious guide in North America. We initiated a nine-month education campaign, secured A-tier media coverage, and produced a launch event at the Guggenheim Museum attended by the city’s finest chefs, influencers and who’s who of food media. In the first year alone, we garnered more than 83 million media impressions.