• Martha Stewart's Vegetables book
  • Martha Stewart's Vegetables book
  • Martha shares a laugh and teaches Jimmy Fallon and Quest Love how to make Zucchini Fritters on a segment tied to Martha Stewart’s Vegetables.
  • Martha shares four easy dinner party appetizer recipes from her 87th book, Martha Stewart’s Vegetables on the TODAY Show with Matt Lauer
  • Martha shows Seth Meyers that there’s more to pizza than just the cheese as they enjoy the Skillet Pizza with Greens and Eggplant recipe from Martha Stewart’s Vegetables.

Martha Stewart

In September of 2016, Magrino was tasked with securing press around the launch of Martha Stewart’s 87th book, Vegetables. The goal of the project was to generate media interest in and coverage of Vegetables, as well as of Martha Stewart, to drive book sales. In order to maximize coverage of the book, Magrino strategized key events, coordinated press mailers and continued media outreach to position this book as a must-have item. Magrino also utilized Martha’s recipes and cooking tips to place the book in the national spotlight, in time for fall entertaining and the holidays, as well as for ‘new year, new you’ opportunities.

As a result of their ongoing outreach, Magrino secured The TODAY Show, The Tonight Show Starring Jimmy Fallon, and The Steve Harvey Show broadcast appearances for Martha. The team also worked to secure Vegetables’ inclusion in key print and online publications, including The New York Post (print & online), Newsday (print & online), Parade (print & online), People,  Refinery 29, Travel & Leisure online, and USA Today online.  Magrino also coordinated Martha’s attendance at The New York Times “Food for Tomorrow” Conference and the NYCWFF Ghetto Gastro Dinner to promote the new release, in addition to coordinating book signings at Stew Leonard’s Farmingdale and Williams-Sonoma Short Hills.