Marie France Van Damme
Hong Kong-based designer Marie France Van Damme selected Magrino Public Relations to launch her brand of resort and ready-to-wear clothing. Inspired by her international travels, the line of elegant staples in opulent fabrics are designed to be worn from an afternoon at the beach to an evening out.
Reem Acra engaged Magrino Lifestyle & Brand Public Relations Agency to support the expansion of her brand beyond the bridal industry into ready-to-wear. We leveraged her credibility as a bridal designer, her unique design point of view, and a loyal celebrity following to help her claim her position as one of today’s leading fashion brands.
When Vineyard Vines wanted to break through the cluttered “preppy heritage” category, Magrino Public Relations Agency positioned the company as an upscale lifestyle brand. We targeted media in the fashion, business, and lifestyle categories, introduced the company to a more fashion-forward audience, and promoted brand partnerships.