• STK x Mooseknuckles Influencer Dinner Collab
  • Dinner event at STK Rooftop

STK x MooseKnuckles

Situation

Magrino was tasked with hosting an influencer dinner at STK to celebrate the restaurant’s partnership with Canadian outerwear brand, Moose Knuckles.

Strategy

Magrino secured top-tier influencers to attend an intimate dinner, and share their experience on their Instagram Story and Instagram accounts, tagging STK and Moose Knuckles. To create an Instagram-worthy space, Magrino Digital designed and executed the Apres Ski-themed tabletop to entice attendees to share.

Results

Magrino secured 8 influencers with a combined Instagram following of over 1 million followers. Throughout the course of the evening, STK gained 200 new followers on the platform. Overall the dinner gave visibility to the STK and Moose Knuckles partnership, and exposed the STK brand to an elevated and influential demographic.

MEDIA COVERAGE