The Plaza

ABOUT THIS PROJECT

CATEGORYTravel

SITUATION

Magrino was tasked with re-introducing The Plaza brand and strengthening awareness among target audiences that

  • The Plaza is still a “hotel” and open to the public
  • The Plaza is a full-service destination offering ‘best-in-class’ hotel accommodations, dining, shopping, spa, and memorable events

STRATEGY

  • Promote PR initiatives to solidify and elevate The Plaza’s presence and prestige through placement of strategic features, product placement and co-branded events that speak to the five strategic pillars identified by The Plaza
  • Fashion/Entertainment Events
  • Seasonal Plaza launches and initiatives
  • Secure strategic partnerships with key New York institutions for successful promotion of The Plaza overall brand

SOLUTION

  • Average clips per year: 722
  • Average clips per month: 63
  • Total outlets that mentioned The Plaza: 814
  • Total mentions in top three national newspapers (The New York Times, The Wall Street Journal and USA Today): 117
  • Total broadcast mentions in 5 years: 342