Fontainebleau Miami Beach

ABOUT THIS PROJECT

CATEGORYTravel

SITUATION

Magrino relaunched the iconic Morris Lapidus-designed Fontainebleau Miami Beach prior to its much-anticipated renovation and reopening in November 2008. The Grand Opening—which kicked off with a star-studded weekend attended by Gwyneth Paltrow, Sean Combs, Kate Judson, Derek Jeter, Martha Stewart, and Mariah Carey—featured the annual, nationally televised Victoria’s Secret Fashion Show. Magrino continues to work with Fontainebleau to drive celebrity involvement, awareness of the property and all it has to offer, and consumer preference that continually boosts occupancy and makes the hotel the first choice for customers.

STRATEGY

Magrino continues to position Fontainebleau as a leader in the industry by leveraging events and creating inventive programming to generate press. Magrino also focuses on the unique assets of the resort including food & beverage, wellness, and family to showcase the resort to a wide cross section of potential consumers.

Magrino works with the Fontainebleau to drive celebrity involvement, consumer awareness, and continued success.

SOLUTION

Since 2008 more than 20 billion media impressions for the property Fontainebleau Miami Beach has received coverage in top-tier outlets including The New York Times, Departures, New York Times, Conde Nast Traveler, Vogue and The Today Show.

Magrino has been the Lifestyle & Brand Public Relations agency for Fontainebleau Miami Beach since the much-anticipated 2008 renovation and reopening of the Morris Lapidus-designed hotel. We leveraged property news, services, and programming to secure more than 10 billion media impressions to date—a driving force behind the 1,500-room hotel’s impressive year-round 81% occupancy rate.