Martha Stewart

ABOUT THIS PROJECT

SITUATION

Susan Magrino and Magrino have led communications strategy for Martha Stewart since the beginning of Martha’s entrepreneurial career, helping to grow her from an individual lifestyle expert to a global multiplatform brand. We have been involved in every aspect of the business, including: corporate communications; books, magazines, and other media brands; merchandise and retail businesses; cause marketing; and Martha’s personal representation.

STRATEGY

As a long-term partner, Magrino has worked to build relationships with the media to consistently keep Martha’s brand top of mind. We work strategically to ensure positive, quality coverage for Martha’s brands during both launches and key periods, such as holiday, to ensure a steady cadence of impressions.

SOLUTION

Since working together, Susan and the agency have launched more than 90 books, six magazine brands, two syndicated television shows, a primetime series, three PBS series, an annual holiday special, home collections in numerous categories with various national retail partners, and much more. Magrino has negotiated countless magazine covers and features, and multiple television appearances on a monthly basis for many years.