Dr. Hauschka

ABOUT THIS PROJECT

SITUATION

Just prior to the explosion of American interest in eco-conscious lifestyle practices, Dr. Hauschka Skin Care was a cult favorite among beauty-industry insiders. The company was launching multiple initiatives to further build brand awareness and establish itself as the leader among high-end, organic beauty companies.

STRATEGY

  • Magrino would introduce key influencers to Dr. Hauschka Skin Care products and distill the complex story of the company’s history into individual messages, all reinforcing the overall mission of the company.
  • Target and leverage third-party endorsements, particularly with key influencers, with the media to engage the consumer into the beauty dialogue.
  • Focus on long- and short-lead consumer media placement in women’s, beauty, and lifestyle publications to tell the story behind the product while continuing to secure product placement in outlets that would raise the profile of the company and its mission.

SOLUTION

  • Magrino secured more than one billion media impressions on behalf of Dr. Hauschka Skin Care.